It all began on 15 December 1979 when Cape Town’s Cape Argus newspaper asked the question, ‘What is blue and white, has two legs, and is continually moving?’ Readers were told that the answer would be revealed at the public unveiling of a new club for seaboard athletes. The club’s inaugural meeting would take place at the Arthur’s Seat Hotel on 20 December 1979 and those who wanted further information were invited to contact Robin Breakey or Mike Russell, two founder members destined to become legendary figures in Atlantic’s history. According to the newspaper, the objective of the new club was to encourage and promote athletics in the Green and Sea Point, Camps Bay, and Hout Bay areas.